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Barn raising: Opportunities for small town commerce
The prospect of making money can get the attention of the most cantankerous sort

The only way the small town economic renewal plan will work is by changing our attitude and carrying on a different conversation with each other than most of us are used to. This may be the most difficult aspect of the plan but I believe we can do it. For one thing, there is money to be made. The prospect of making money normally gets the attention and modifies the behavior of the most cantankerous sort.

I believe there is every possibility of making money if we apply the right principles, understand how to use the resources we have available, and have faith in each others ability. We will certainly do much better than we are now, relying on outside corporations, government subsidies, and fluctuating prices for farm and ranch products.

Lets start by reading Michael Kahn's book The Tao of Conversation. In it he talks of a barn raising seminar, where someone brings the group an idea or asks a question. Even if these ideas are not thought out it doesn't matter. The community gathers to build on that idea and put it together.

Kahn relates this community spirit with frontier barn raising where the entire community would gather to help a family build a barn because they lacked labor and other resources. The community would offer suggestions and improvements as they went.

This would mean there are no criticisms or attacks. In fact, once the idea is brought forth, the individual who came up with it has no need to defend it. The others in the group are to be the advocates of the idea. This way we are not fighting each other's ideas but moving forward to a common goal. We are each other's advocates.

Of course, all the attitude and conversation change in the world will not matter if everyone does not have a stake in the outcome. Everyone must be stockholders. In this renewal plan everyone wins or everyone loses together or it will not work. Only in this way will we utilize all our resources and work toward the common goal of improving the small town economy. Let everyone have a stake in this claim!

There are many examples of these ideas at work today in the most successful corporations in the world: Herb Kelleher's Southwest Air, Andrew Grove's Intel, Sam Walton's Wal-Mart. These people know how to eliminate obstacles and get the job done more efficiently. Everyone has the opportunity to be important contributing members of the organization. As the organization grows, through this team effort, everyone has the opportunity to make money and prosper.

Small towns can show the same initiative as these successful corporations. We need some basic rules of conversation to change our attitude, a plan for everyone to invest in so everyone can be a stakeholder, and faith in ourselves and each other to utilize the resources we have. This way a small town economic renewal plan can become a reality. Are we ready to begin raising the barn together?

Blueprint for action

  1. Inaugurate grassroots community support group.
  2. Facilitate public/private partnership.
  3. Learn, share, and earn together.
  4. Search for the true legacy of your community.
  5. Develop programs and showcase economic examples to keep your kids and grandkids, and their creative talents and energy, in your community.
  6. Invest in the resources you have available.
  7. Have faith in your children and yourselves.
  8. Use creative ideas, alternative viewpoints, and long-term thinking.
  9. Create stages for human action.
  10. Provide a lighthouse for your guests traveling to your town.

Copyright 1998 by Jeffrey C. Baston, NCARB, AIA